For Sebastien Tellier’s track “L’Amour Naissant”, the freshly developed Iconoclast Interactive division, propose a different type of interactive music video, in which the behavior of the characters is controlled through the space-bar. The concept is quite simple: press the space button and the two characters head towards each-other, release it – and they stop. Easy, right? Well, we don’t want to spoil too much, but don’t necessarily expect happy endings, as we are talking about a Catholic priest and a woman, after all! The interaction might give users a sense of being in control, but behind this, it is always Mr Tellier pulling the strings and toying with our emotions. This minimalistic promo featuring the two people on the beach, is thus not only a brilliant reflection on viewers in relation with interactive music videos, but also on the human condition and its apparent free will. Not a fan of interaction? Check out the linear promo here.