Sonic Animation

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Impulse

Behold a new audio-visual species, love child of the trio: short film, music video and performative experience. Oozing cutting edge-ness, this experimental video created by Reinhold Bidner and Georg Hobmeier might question your idea of a promo in the conventional sense. Yet, with all the new stuff going on, maybe the music video’s definition needs an update anyway!

Here’s what Reinhold Bidner had to say about the project:

“Currents of electricity and its production were analyzed and introduced into a human host via electrodes. The resulting impulses and physical motions were recorded in the powerplant Wien Simmering. The visual material was then edited and mixed with Max Bense’s text “technical existence” (written in 1949), where the philosopher Bense adresses ethical question concerning mankinds uneasy relationship with machines and technology.”

Impulse was awarded with the jury’s price at Vienna Independent Shorts 2013 – Night of the Light Competition