Sonic Animation

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Late Night 2.0

For this Histibe & Balkansky collaboration, director Renato Marques engages us in a hypnotic journey where repetitions are viewed as a form of mind control.

The director further explains: “Repetition is in many ways a form that we, as people, are subjected to on an every day basis, either by our routines or through the media. This act of repetition defines our way of life and shapes our tastes in all possible ways. So in many ways the music and the videoclip are a reflection of that.”

Talking about his collaboration with the musicians, Renato Marques says: “Maks Histibe saw my work online and asked if I wanted to create a videoclip for his latest track “Late Night 2.0″. I really loved the track so I said yes with a condition. I wanted to research, develop mood boards, render out all the shots and edit without him seeing any part of it. He would only see how the clip was going to look in the end of it all. He agreed with that, so I had total creative freedom to deliver him what I truly believed to be the best work possible for his track. And that was an amazing process: to be in control of everything from start to end gives you so much freedom. That is definitely a workflow I want to use more frequently. It’s not always possible, but it’s incredibly powerful to create without compromise. This was one of the few times that I could introduce a more art-like process as opposed to a design workflow. And I truly loved the result.”
The promo was entirely CG created with Softimage and composed in After Effects.

‘Late Night 2_0’ is also available as a single edition fine art prints.